About- Helium 10

The Opportunities for Sellers on Amazon are Incredible

In the last decade, e-commerce has seen spectacular growth, and future trends show no sign of it letting up.

There’s no question about who the biggest fish in the e-commerce sea is; Amazon dominates the marketplace. We built Helium 10 to help everyone capitalize on the Amazon opportunity, from seasoned entrepreneurs to bustling enterprises to anyone who just wants to be their own boss.

Focused on the Seller Journey

While it may be a great time to be an Amazon seller, we know that getting started in e-commerce can be daunting.

For sellers navigating the e-commerce maze, Helium 10 is their trusted sensei, by their side no matter where they are on their journey. Our all-in-one software, training resources and cutting-edge thought leadership give sellers every element they need to start, grow and succeed on Amazon. That’s why over 1 million Helium 10 users have relied on our precision products to simplify an often-confusing process.

Our Unique Story

In 2015, e-commerce sales expert and thought leader Manny Coats, along with his visionary Helium 10 co-founder, Guillermo Puyol had one important goal; help sellers rise to the top.

Both Manny and Guillermo had been actively engaged for years in e-commerce communities online, and with that as their testing ground, they began developing a software that addressed the numerous and ever-evolving needs sellers had. It started with an innovative listing optimization tool and went on to become Helium 10, the most complete Amazon sales software solution on the market.

In 2019, Helium 10 was acquired by Assembly, a leading e-commerce growth platform powered by software, community and data.

Assembly provides solutions for merchants at every stage of their e-commerce journey, and surrounds that with the content, education, and community necessary for small businesses to thrive. Assembly and Helium 10 have joined forces to turbocharge our next chapter by continuing to innovate the Helium 10 offering in support of our customers worldwide amid the ever-changing e-commerce industry.

Are You an Amazon Entrepreneur? We’re Huge Fans!

We’re an energetic band of champions for entrepreneurs, e-commerce aficionados, marketplace love to geek out at the intersection of e-commerce, technology and branding because we’re big fans of small businesses and enterprise-level sellers alike.

Here’s what a few of our leaders have to say about Helium 10:

"Helium 10’s ability to transform the lives of tens of thousands of e-commerce entrepreneurs by championing their success inspires me. I watched the company grow from five people pulling all-nighters to a burgeoning international organization. During that time, our customers’ passion has been matched only by our commitment to empower them to pursue their dreams.”

Bojan Gajic – Chief Executive Officer

“There is so much opportunity for entrepreneurs to be successful in the e-commerce space, and Helium 10 is proud to guide sellers on their journeys. Our training, community, and technology helps entrepreneurs launch and scale their e-commerce businesses, and our commitment to our users drives everything we do at Helium 10.”

Zoe Lu – VP of Product

“Helium 10 is a powerful software suite that empowers Amazon entrepreneurs with data and insights. By acquiring Prestozon, we’ve created a precision advertising platform that aligns with our dedication to be the premier, innovative All-In-One solution. We will continue to provide the most value possible by partnering with sellers, vendors, agencies and brands.”

Ryan Iyengar – President

Helium 10 News, Press and More

Company News

What’s Going On at Helium 10

Introducing Adtomic – A New Breakthrough Solution to Optimizing Amazon Advertising Campaigns

Cementing its position as the leading all-in-one software and analytics solution for Amazon sellers, Helium 10 today unveils Adtomic…

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Helium 10 Celebrates Monumental 1 Millionth User Threshold

As the industry’s leading all-in-one software and analytics solution for Amazon sellers, Helium 10 has proudly surpassed one million active users. According to Chief Revenue Officer Ryan Iyengar…

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