Amazon FBA or Fulfillment by Amazon is the model by which most sellers on Amazon conduct their business. You handle manufacturing your product and Amazon stores, packs, ships, and assists with customer service on your behalf. Utilizing perhaps the most intricate and advanced fulfilment networks in the world, Amazon takes what would otherwise be a logistical nightmare off your shoulders so you can focus on one thing and one thing only: building your brand.
Prime Benefits: With Amazon FBA, your products become eligible for FREE two-day shipping and sometimes even free one-day shipping. Not only does this give your customers near-instant gratification, but it gives your brand the Amazon Prime badge. Many customers use this label alone to make snap buying decisions. The fact that your product is backed by the goliath in the online marketplace automatically gives your brand credibility.
Customer Service: Your time is finite, much more so when you are researching products, running advertising campaigns, and negotiating with manufacturers. Customer service, while extremely important, is often left to slip between the cracks in other business models. There simply is not enough time in the day.
Amazon FBA includes a full service customer support center available around the world and around the clock. This includes support for:
- - Returns
- - Refunds
- - Inquiries
- - General support via phone or email
Amazon provides this at no extra cost to you (keep in mind, select product categories charge a small Return Processing Fee, but these are the minority).
Inventory & Scaling: There is no minimum inventory you are required to send on your end. The ability to save money shipping small products allows you to pour your funds into expanding your business rather than dropping heavyweight dollars on shipping lightweight products.
Additionally, Amazon FBA supports multi-channel fulfillment. Bring your business to third-party ecommerce websites and leverage Prime shipping in European markets to take your brand to the next level.
Support Network & Community: One of the most common barriers to entry for many aspiring entrepreneurs is the perceived complexity of taking a product from passion to profit. With communities like Helium 10, likeminded sellers are able to share information, helping each other grow as well as compete. Not to mention the suite of seller tools we offer that are specifically designed to teach you the ins and outs of
selling through Amazon FBA… (hint, hint)
Learning About Amazon FBA for the First Time?
Perfect. It’s never too late to get started. The Amazon FBA business model is by far the most cost-effective way to start your own business selling products online. If you are interested in learning more about using Amazon FBA to its fullest potential, reach out to us to learn why this whole “selling on Amazon” thing may just be easier than you previously thought.
