We’re Empowering Entrepreneurs Worldwide to Start, Grow and Scale Businesses on Amazon

The Opportunities for Sellers on Amazon are Incredible
In the last decade, e-commerce has seen spectacular growth, and future trends show no sign of it letting up.

There’s no question about who the biggest fish in the e-commerce sea is; Amazon dominates the marketplace. We built Helium 10 to help everyone capitalize on the Amazon opportunity, from seasoned entrepreneurs to bustling enterprises to anyone who just wants to be their own boss.

Focused on the Seller Journey
While it may be a great time to be an Amazon seller, we know that getting started in e-commerce can be daunting.

For sellers navigating the e-commerce maze, Helium 10 is their trusted sensei, by their side no matter where they are on their journey. Our all-in-one software, training resources and cutting-edge thought leadership give sellers every element they need to start, grow and succeed on Amazon. That’s why over 1 million Helium 10 users have relied on our precision products to simplify an often-confusing process.

Our Unique Story
In 2015, e-commerce sales expert and thought leader Manny Coats, along with his visionary Helium 10 co-founder, Guillermo Puyol had one important goal; help sellers rise to the top.

Both Manny and Guillermo had been actively engaged for years in e-commerce communities online, and with that as their testing ground, they began developing a software that addressed the numerous and ever-evolving needs sellers had. It started with an innovative listing optimization tool and went on to become Helium 10, the most complete Amazon sales software solution on the market.

In 2019, Helium 10 was acquired by Assembly, a leading e-commerce growth platform powered by software, community and data.

Assembly provides solutions for merchants at every stage of their e-commerce journey, and surrounds that with the content, education, and community necessary for small businesses to thrive. Assembly and Helium 10 have joined forces to turbocharge our next chapter by continuing to innovate the Helium 10 offering in support of our customers worldwide amid the ever-changing e-commerce industry.

Helium 10 at-a-glance

Over 1 Million

Users Worldwide

$4 Billion+

In Monthly Amazon GMV

2 Billion+

Data Points Processed Daily


Active Chrome Extension Users


Marketplaces Supported

AWS Partner Network
Amazon Advertising

Are You an Amazon Entrepreneur? We’re Huge Fans!

We’re an energetic band of champions for entrepreneurs, e-commerce aficionados, marketplace love to geek out at the intersection of e-commerce, technology and branding because we’re big fans of small businesses and enterprise-level sellers alike.

Here’s what a few of our leaders have to say about Helium 10:

Want to Help Us Empower Entrepreneurs?

If you’re an energetic doer who’s excited about helping Amazon sellers crush their e-commerce game, Helium 10 might be the new professional home you’re looking for.

Helium 10 News, Press and More

Company News

What’s Going On at Helium 10

Introducing Adtomic – A New Breakthrough Solution to Optimizing Amazon Advertising Campaigns

Cementing its position as the leading all-in-one software and analytics solution for Amazon sellers, Helium 10 today unveils Adtomic…

Learn more

Helium 10 Celebrates Monumental 1 Millionth User Threshold

As the industry’s leading all-in-one software and analytics solution for Amazon sellers, Helium 10 has proudly surpassed one million active users. According to Chief Revenue Officer Ryan Iyengar…

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Feature Updates

We’re Always Innovating

Check Out Our New Enhancements
ADS and Prestozon – A Dynamic Data Duo to Supercharge Advertising Campaigns
Learn more

Press or media inquires? Email press@h10.cn

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