<strong>Fulfilled by Merchant (FBM)</strong> – [fa-fild bi mer-chant] <em>noun:</em> <br /><br /> <span id="answer">Fulfilled By Merchant is when a seller lists a product on Amazon and handles the warehousing and shipping aspect of things. Sellers use their own resources and send the item directly to the buyers instead of paying a service fee to Amazon. In FBM, the seller assumes complete responsibility for warehousing, shipping, and customer service. </span>