Product Discoverability:

• The ability for a product to be found on Amazon. Amazon focuses on search engine result on products rather than sellers of the products. Key areas of discoverability include keyword research terms, inventory management, Amazon BSR, and PPC advertising. To relate it more traditional product ad channels, think driving traffic.

• The ability of the product to be purchased while using the Amazon platform. To relate it more traditional product ad channels, think converting traffic.